Google continues to impress me with new tools that I have never heard a thing about until I stumble across them while doing something else on their site. The most recent set are promising SE, and SEO tools that you will want to take a look at.

Firstly lets talk about Google Sitemaps. Google Sitemaps allow you to communicate your sites overall structure and more importantly when and what pages have been updated when they are updated. This allows Google to re-index your site more efficiently and more quickly, which for SEO reasons can be very beneficial.

Google Sitemaps – http://www.google.com/webmasters/sitemaps/login

Google Analytics is something that I cannot comment on to much as they are not accepting users right now, however back in November when they opened this tool for registration they got such an overwhelming response they had to shut registration down, and has been since then. This Google tool allows you to track, chart and find the keywords, ads, and more that are producing. Google describes the site as: “Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors”.

Google Analytics – http://www.google.com/analytics

So there you have it, another couple of web tools that can benefit any designer. Got any to add?